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Simply M - Brand Identity
Client: Simply M, Florida, USA
Role: Contract Brand Designer
Year: 2023
Overview: A brand identity and digital concept for a women-focused movement studio, designed to express strength and fluidity beyond traditional dance aesthetics.
Challenge: To create a movement-driven brand that avoids typical dance studio visuals while appealing to a broader, modern female audience.
Solution: Developed a strategy-led visual identity and digital direction that balances femininity and strength through abstract, non-literal design.
Deliverables: Brand strategy, personas, visual identity system, website design, and social media direction
Impact: A differentiated brand that expands audience appeal and redefines how movement studios are visually positioned.
Project Details
Campaign Type: Brand Identity and Digital Launch
Industry: Wellness & Lifestyle
Assets Produced: Brand strategy, user personas, visual identity (logo, wordmark & icon), color palette, website design, and social media mockups
Tools: Adobe Illustrator, Adobe Photoshop & Figma.
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